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The Real ROI of Blogging
I am a stickler for marketing and sales results. Everything we do should be measured, including our social media and social networking efforts. If what we do doesn't return ROI, we should stop doing it. Of course, to measure ROI, it must first be defined. I define ROI by asking the following questions...
Do our marketing efforts:
Create great customer experiences as measured by the happiness levels of our customers?
- Result in loyal clients?
- Result in revenues and/or profits?
- Result in leads and referrals?
- Result in getting us noticed?
If marketing results in one or more of the above and is greater than our investment as measured in time and costs, we should keep the strategy and the tactics to achieve that strategy and work to do it better and more profitably. The purpose of this post is to focus on blogging ROI, and to do so please permit me to share my firm's personal story.
Getting Your Price Right
Getting Your Price Right - Other consultants often ask me how I determine client fees. My ideal answer: I ask the client how much they have in mind (their budget) for the project or to put me on retainer and start negotiations with that information. Unfortunately, most haven't given this much thought. And that is where my preparation for initial client meetings pays off.
Before meeting with a client, I research the following:
Why is the Sky Blue?
Today, I start a new series that is just for fun and maybe a little learning as well. How many of us as we were growing up asked our moms and dads "Why is the sky blue?" Questions such as these terrify adults. Well, readers, don't worry. This series will attempt to answer these sorts of questions. The blue color of the sky is due to the scattering wavelength light. As light moves through the atmosphere, most of the longer wavelengths such as red, orange and yellow light is affected. But shorter wavelength light is absorbed by the gas molecules....
Lew
When Is Green Really Green?
If you've been paying attention, you've likely noticed lots of companies talking about their green efforts. Even my business shared how we changed all of our lighting to energy-efficient bulbs (and then had to explain our recycling of those bulbs, as they contain mercury).
But when is green really green? It's relatively easy for a business to say it is doing what it can to protect the environment; it is much more difficult for a company to do what is necessary to invest in good environmental practices. Such things as available technology, industry practices, budgets and current manufacturing processes get in the way, often necessarily.
Marketing for Consultants on A Shoestring
Marketing for Consultants on A Shoestring - I am in San Diego presenting at Performance Technology Group Conference on May 30 and attending two conferences through June 3. Back in the office on June 4. No new posts until then.
What You’re Missing: Instant New Profit With Current Clients presented by Lewis Green, Author/Consultant, L & G Business Solutions.
Here is a taste from my presentation:
Easy Things You Can Do Today to Market and to Stay in Touch with Current Clients, to maximize leads and referrals and to get more of their work.
