Manx-Pack's blog

In my opinion, being a coffee snob is not about thinking you're better than someone else just because you happen to know more about a particular subject. It is simply being passionate about something. It is being able to appreciate and identify quality. It is taking time out of this fast paced, stressful life, to stop and smell the roses. Gourmet coffee is a luxury that anyone can afford. Why not take a little time to learn about a drink that most people drown with so much cream and sugar because the coffee itself is not good. Never go to a coffee shop again and just order the same old thing because you're not sure of the difference between a cappuccino and a latte.

So go ahead, become a snob. The world could use a bit more passion in it. If you don't think you really like the taste of coffee...that coffee is just an evil necessity to wake you up in the mornings. Then you probably haven't had a properly prepared, fresh cup of steaming bliss.

It’s sad really, the amount of stale, bitter coffee sitting on retailer’s shelves. Most people just don’t realize the difference in the taste of fresh roasted coffee.

It is important to note that the freshness of coffee has to do with when it was roasted not when it was harvested.

After roasted coffee has been exposed to air, the flavor will begin to deteriorate extremely fast. In fact, a huge portion of the flavor is lost in just 7 to 10 days!

Foil valve packaging will slow down the deterioration process due to the one way valve allowing coffee gases to escape but not allowing air to get back in to the coffee.

In most supermarkets and grocery stores it is almost impossible to buy fresh coffee. They just don’t do enough volume to keep the fresh inventory flowing.

Freshness Tip